Social Content Library

The Goal:

The client was looking for a way to incentivize agents to post content more frequently on their real estate social media accounts. Many agents complained about simply not having enough time in the day to plan, create, and post on their socials.

The Plan:

I created a 3-month resource library of marketing templates including: social media templates/captions, reels & story templates, flyers, postcards, and other related marketing templates that each agent could access and customize inside of Canva. I also created Canva tutorials as an additional step to help agents who were less familiar with using Canva as a design tool.

The Results:

Once the template library was launched, 23 of the 35 real estate agents at the agency signed up to use the templates. Agents reported having a much easier time posting content because the stress of coming up with content ideas + design time was no longer a huge barrier to their success.