The client wanted to execute a campaign to update a large portion of the posts on their blog in an effort to improve organic SEO.
The Plan:
Use Ahrefs to run an SEO content audit. Identify key factors to help make the decision on which blog pages to update first. Use the suggested improvements listed by the tool as a starting point. Update as many blog posts as possible over a 6 week period.
The Results
Working alongside with another contract content manager, we updated 100+ blog posts for better readability, better on-page user experience, improved internal linking, etc.
