The client wanted to execute a campaign to update a large portion of the posts on their blog in an effort to improve organic SEO.
The Plan:
I ran an SEO content audit to identify key factors to help make the decision on which blog pages to update first. Use the suggested improvements listed by the tool as a starting point. Update as many blog posts as possible over a 6 week period.
The Tools:
Ahrefs + WordPress
The Results
Working alongside with another contract content manager, we updated 100+ blog posts for better readability, better on-page user experience, improved internal linking, etc.
