The client wanted to increase email marketing usage across all real estate agents affiliated with the company with a goal of increasing sales leads.
The Plan:
Many did not feel knowledgeable enough to get started with email marketing. I created a hands-on workshop + presentation to help boost confidence and email marketing adoption. Agents worked in real time to set-up their own email marketing campaign using Flodesk.
The Results:
Within 14 days, 50% of the agents who attended the workshop had an automated email marketing campaign set-up to attract new leads from their social media accounts. Within a month, those agents reported a 20-30% increase in leads from their social media accounts.
