Content Repurposing

The Goal:

The client wanted an existing webinar to be repurposed into a Search Engine Optimized article for their company blog.

The Plan:

First, I transcribed the webinar for base content. Next, I researched the topic using Ahrefs to find relevant keywords. I created an outline and then wrote the blog post based on the main topics of the webinar and competitor research.

The Results:

The client was very pleased with the result. They also hired me to create a 2-minute highlight reel of the webinar and social media captions.