The client wanted an existing webinar to be repurposed into a Search Engine Optimized article for their company blog.
The Plan:
First, I transcribed the webinar for base content. Next, I researched the topic using Ahrefs to find relevant keywords. I created an outline and then wrote the blog post based on the main topics of the webinar and competitor research.
The Results:
The client was very pleased with the result. They also hired me to create a 2-minute highlight reel of the webinar and social media captions.